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Anatomy of a social media account
The Layered Approach: Layer 1 (posting every day)
The Essential package posts every single calendar day for an entire year, which amounts to 365 posts. These are then auto-scheduled to post on a monthly basis so you don’t have to lift a finger. More time to focus on your zone of genius, while we relish in ours. This layer 1 creates consistency and brand legitimacy year-round regardless of sale or season.
Layer 2 (36 bonus custom posts)
In addition to Layer 1, we prepare 36 BONUS seasonal / holiday posts for relevance and timeliness. If you have nothing extra to promote, these posts will simply go live on the correct days, with a nod to the special day.
If you DO have something to promote, you can submit it to us and we will customize the seasonal / holiday post accordingly. The good news is you do not have to wait until the holiday to submit one of these. We will give you a list of the 36 default post days upfront, and you can choose to swap any of them in exchange for a date that suits you better in order to support your exciting sale or promotion! There are plenty to go around, as Layer 2 provides dynamic flexibility according to your needs!
Facebook & Instagram
This package posts on both Facebook and Instagram. The 35+ crowd hangs out on Facebook and are more serious buyers, while Instagram skews younger and tends to be more browsers. However, both are covered as fundamental social platforms with a broad reach, and provide great touchpoints to your business and brand.
Custom Content Strategy Brief
You'll receive our Custom Content Strategy Brief, outlining how the posts are intentionally designed to move your particular business forward—from increasing brand awareness and building trust to generating inquiries and encouraging customer action.
We believe you should know why we're posting what we're posting. This brief will help you gain practical insights into how effective content works, making it easier to speak to the value of the service you're receiving and feel fully empowered throughout the process.
Optimized Instagram Bio
Profile Optimization designed to clearly communicate your value, strengthen your brand, improve discoverability, and turn profile visitors into customers. We'll refine your bio, business information, calls to action, and key profile elements so that anyone who lands on your page immediately understands who you are, what you do, and why they should choose you.
Instagram Highlights: 24/7 Digital Storefront
4 Custom Instagram Highlights that transform your profile from a simple social media page into a polished, 24/7 digital storefront. Thoughtfully organized to build trust, answer frequently asked questions, showcase your services, highlight customer results, and make it easy for potential customers to understand your business before they ever reach out. Instead of scrolling through months of posts to find the information they need, visitors can instantly access the content that matters most—helping them feel more confident about taking the next step.
Business Photoshoot Add-On
Because not everything is better with AI.
We want to represent the real you! That's why we encourage all of our clients to invest in one professional photoshoot. We LOVE the grit, the grind, and the glamour alike. Let us showcase the beauty of your real-life value through a collection of timeless images you can use again and again.
Use them across your website, social media, marketing materials, and beyond. Best of all, it's an investment you won't need to make again next year—unless you wanted to!
A professional photographer will spend approximately 45 minutes documenting the space where the magic happens. Capture your workspace, tools, products, and the details that make your business uniquely yours. Perfection not required! There is so much beauty in the grit and the grind. While people aren't required to be in the photos, we highly encourage you—or a few members of your team—to jump in for a few shots. It's a chance to commemorate this moment in your business while creating timeless images you'll use across your website, social media, and marketing for years to come.
The Stats
64%
of consumers discover new brands on social media.
76%
of consumers have purchased a product or service after seeing it on social media.
98%
of consumers read online reviews before choosing a local business.
90%
of Instagram users follow at least one business account.
65%
of users find educational content from brands the most engaging.
71%
of consumers are more likely to recommend a brand after having a positive social media experience.